ABOUT US

TSRI Innovation AI

Intelligent technology. Connected businesses. Human potential.

Formerly Innovation AI, we are now TSRI Innovation AI, following our acquisition by US-based TSRI Inc. We bring together AI development, custom software, business automation and digital platforms to help organisations work smarter, serve customers better and grow.

As the parent business behind a growing portfolio of websites and applications, TSRI Innovation AI develops technology for healthcare, social care, customer engagement, beauty, wellness and other specialist industries.

Our team brings together more than 30 years of combined experience across business development, cybersecurity, technical solutions, artificial intelligence, machine learning and software engineering, including backgrounds working with technologies from Microsoft and Amazon Web Services.

From an idea to a working platform

We design and build websites, applications and AI systems around the needs of each organisation. From customer-facing digital experiences to the systems supporting daily operations, we connect people, information and workflows.

Our capabilities include:

  • Custom websites and applications: Bespoke digital platforms, customer portals, dashboards and mobile experiences.
  • Conversational AI and voice agents: Coded agents for inbound enquiries, outbound engagement, appointment booking and customer support.
  • Sales and business development: Lead generation, demand generation, prospect qualification and appointment-setting campaigns.
  • Workflow automation: Connected processes that reduce repetitive administration and help teams act on information faster.
  • Technical support automation: AI-assisted enquiry handling, troubleshooting and escalation to the appropriate person.
  • Specialist sector platforms: Software designed around the operational needs of care providers, children’s services, custody services and other industries.

Our websites, applications and brands

Our portfolio includes platforms and digital experiences we have developed for organisations and specialist brands:

  • ConnectEngine Pro — Connecting AI, customer engagement and business development.
  • CareFocusIQ — Connected care intelligence supporting care delivery, oversight and organisational improvement.
  • CareFocusIQ US — Our US parent company presence for the CareFocusIQ brand.
  • Her Elimination — A dedicated digital presence within our wider portfolio.
  • Latto Beautiful — Celebrity-focused beauty branding and digital experiences.
  • CustodyFocusIQ — A specialist platform focused on custody environments, care and operational oversight.
  • Great Blue Tox — A specialist brand website within our growing portfolio.

Across these projects, we combine design, development and automation to turn business ideas into practical digital services.

AI-powered conversations at scale

Our conversational AI agents help organisations manage more conversations while giving their teams more time for relationships, decisions and complex enquiries.

Configured deployments can support 50 or more concurrent calls per agent system, depending on the platform, telephony capacity and campaign requirements. Agents can qualify prospects, answer common questions, book appointments, record outcomes and route enquiries for human follow-up.

For IT companies, independent resellers, value-added resellers and internet service providers, we build campaigns around their actual products, services and target customers. This supports relevant, solution-led conversations across cloud, cybersecurity, managed services and other technical offerings.

Built to support your people

Our research and development extends beyond information technology. We identify opportunities across industries where AI and software can reduce administration, improve access to information and make everyday work easier.

We build agents that assist people, with clear handovers when human judgement or specialist expertise is needed. Whether the goal is to strengthen a sales pipeline, improve customer support or connect scattered processes, we tailor the technology to the organisation.

A new chapter with TSRI Inc.

Our acquisition by TSRI Inc., based in the United States, marks the next stage of our development as TSRI Innovation AI.

We continue to bring together our development expertise, specialist platforms and business services under one group, helping organisations move from isolated tools to more connected ways of working.

Have an idea, a process to improve or a platform to build? Talk to TSRI Innovation AI about your next project.